Kiddimoto becomes award winner

Kiddimoto’s Brit Pop Scooter scooped the first place prize as Best Ride-on in the inaugural 2009 ToyTalk awards, announced to the industry on 30 October.

Launched during the summer of 2009, the Kiddimoto Brit Pop Scooter evokes the romance of the swinging Sixties coupled with the resurgence in popular British music and culture of the mid-Nineties by such iconic acts as Paul Weller, Oasis and Blur.

The Brit Pop Scooter runs alongside the Chopper, Superbike, Scrambler and Hero models in the Kiddimoto product range.

Kiddimoto’s range of wooden balance bikes have proved an invaluable platform for children to learn the art of balance and co-ordination, bypassing the need for stabilisers before moving to a pedal bicycle.

To scoop the accolade for Best Ride-on in what has become a fiercely fought genre over the past few years proves the strength of the Kiddimoto brand in providing a fun. safe child development products to the market.

Simon Booth, Managing Director: of Kiddimoto said, “ToyTalk is an important source of toy news and information and it has quickly become very influential.

“To win the ToyTalk Award tells the trade and customers that the Scooter is a great toy and that Kiddimoto is a serious contender in the marketplace.”

The Brit Pop Scooter costs £109.99 and is available by calling 01749-871175.