Inside Hodgson?s head

Neil Hodgson’s latest tie-up with insurance firm Bennetts sees him having to endure bikes racing head to head through his body.

The new TV ad, set to air on TV soon, seems to combine hit eighties films Tron (the glowing neon bikes) and Inner Space (a journey through someone’s body), with two bikers racing their way through Hodgson’s veins.

Click here to watch four different versions of the ad, which is called ‘In the blood’.