The latest art-inspired window display at Selfridges in London features two Honda Fireblades - one complete, the other dismantled and looking like the world's best Meccano set.
The two blades are set up to balance at either end of a set of scales. The artist - Kyle Bean - wanted to use something minimalistic but with presence, completely out of context, stylish and compact. So a motorcycle was the perfect choice.
Bean said: “A motorbike ticked all the boxes for what I wanted to achieve for the window display. The Fireblade is such an iconic machine worldwide, with Honda also being renowned for their innovation, so this machine and working with Honda was the only way I really wanted to go."
To celebrate Honda have 2 VIP passes to the Oulton Park BSB round up for grabs - visit www.honda-racing.co.uk to enter.
The Fireblade display can be seen in the Selfridges windows until the end of August 2010, but you can watch it being put together in the video below: