Swedish company Alien Moto have won a Proggy Award from animal rights charity PETA for their completely vegan motorcycle suit which they unveiled in October 2016. PETA's Proggy (short for progress) Award, recognises animal-friendly achievements in commerce and culture.
The A51-RR Evolution suit took seven years to develop and is constructed from high tech materials bonded together to create what the company calls Alien Skin Technology. The company says it's easier to move in than a traditional leather suit, while also being completely waterproof and washable.
Speaking to MCN at EICMA in November 2016, co-founder Peter Johansson said: "It's made from Cordura, Kevlar, SuperFabric and synthetic leather with a Reissa membrane for waterproofing and breathability. Even with the front and rear air vents it’s waterproof.
"Slide resistance is better than leather thanks to the SuperFabric, which is five times more resistant than leather and four times more resistant than Kevlar. The tear resistance is 14 times better than leather but at the same time it's breathable so you don't get the stink you get with leather. And it's washable.”
PETA Senior Manager of Corporate Projects Yvonne Taylor said: "Motorbike riders of all skill levels can benefit from slipping into this animal-free second skin. PETA is recognising Alien Moto for leading the industry and constructing a high-tech motorbike suit that protects racers without harming animals or the environment."
PETA notes that many animals killed for leather endure castration, branding, tail-docking and dehorning, without painkillers, before finally being skinned and dismembered alive. PETA also note the global skins trade is notorious for environmental harm, from the methane emissions produced by cattle to the toxic tannery chemicals polluting water supplies.
Five percent of Alien Moto's proceeds from sales goes towards helping injured motorcyclists and supporting animal-protection organisations.
Veganism is growing rapidly across the globe, with The Vegan Society estimating there to be at least 500,000 vegans in the UK in 2016 - three and a half times as many as estimated in 2006.
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