DirtQuake – the alternative motorcycling festival that encourages a diverse blend of bike fans, dirt racers, millennials, grease monkeys, celebrities, custom shop designers, speed freaks and weekend warriors to celebrate their shared love of motorbikes – has been bought by North One, the brand behind Guy Martin’s many TV series, as well as Fifth Gear, Travel Man and more.
Irreverent racing is at the heart of DirtQuake. The action takes place on high-adrenaline, loose- surface oval circuits without the hassle and costs usually associated with motorsport. Dirt Quake is inclusive - giving riders, enthusiasts and even pro-racers a unique chance to take on all-comers.
North One plans to hold races in the UK, Europe and US in 2017/18 on mud, snow and sand, allowing more bike fans than ever before to take part live and watch the show on television.
With an ITV television deal already in place and multiple sponsors coming on-board – which MCN sources suggest include Monster Energy and Harley-Davidson – the company plans to grow DirtQuake globally.
Superstar motorcycling talent appearing at this year’s event will include World Superbike champions Carl Fogarty and Neil Hodgson, alongside 23-time Isle of Man TT winner John McGuinness and DirtQuake veteran Guy Martin.
Commenting on the acquisition, Neil Duncanson, CEO North One Television, told MCN: “Guy Martin introduced us to DirtQuake a few years ago and we’ve been watching the event grow with interest. We don’t want to change the DNA of the event but we certainly want to build on it. The UK DirtQuake only happens once a year in Norfolk, and we think more people around the world will welcome an event like this. We’re in the business of building an audience, both live and on television, and we’re making a major investment in DirtQuake to make that happen. I’m extremely confident the event will be rewarding for anyone who loves bikes – and will still be hugely entertaining for anyone that doesn’t.”
Make a date with DirtQuake 2017
The next DirtQuake - at King’s Lynn, in Norfolk, on Saturday July 8/9 2017, will be the first event that receives television coverage, with a one-hour special planned for ITV4 at 8pm, on Wednesday 12 July. It will also be super-sized compared with previous years, with the event held over two days rather than just one.
Head to the DirtQuake website for tickets – or the Ticket Factory site.
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