MotoGP: Oakley to become title sponsor of Mugello race

Sunglasses brand Oakley will become the title sponsor of this year’s Italian Grand Prix in Mugello, replacing Italian telecommunications giant TIM in the role. The deal sees Oakley, owned by Milanese firm Luxottica, expanding their role in the series after a number of years of involvement.

It’s no surprise that they’re partnering up with Mugello, after a number of seasons of involvement with Valentino Rossi. Located only a few hours from his home town of Tavulia, Rossi already has a range of sunglasses with the company and they’re a key sponsor of his Team Sky Moto2 and Moto3 squads this season.

And, now increasing their role in the series yet again, Oakley’s Vice President Sports Marketing Cuan Petersen says it’s a natural progression.

“The Oakley brand is deeply rooted in MotoGP and this partnership with the Gran Premio d’Italia, which will be hosted in Mugello, is an exciting way to expand our presence and continue our commitment to the sport. This partnership will allow Oakley to bring the brand’s leading MotoGP heritage, products, technologies and innovations to athletes and fans around the world.”

His sentiments were naturally echoed by Pau Serracanta, Managing Director at Dorna Sports.

“It is an honour for us to see the Oakley name as the title sponsor for the Italian GP at Mugello, after many years of working together. To further strengthen the longstanding relationship between MotoGP and Oakley is fantastic news for both parties, as well as the thousands of fans who pack the grandstands every year at one of the most beautiful circuits on the calendar.”