Triumph Daytona exhibition opened at Hinckley Visitor Experience

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The Triumph Factory Visitor Experience in Hinckley has assembled a collection of 14 Triumph Daytona models that display the chronology of the firm’s sportsbike over a 50-year period.

The centrepiece is Buddy Elmore’s 1966 Daytona 200-winning racer – the bike that started the Daytona name – seen for the first time since a full nut and bolt restoration. Visitors can also get up close to Peter Hickman’s 2019 Isle of Man TT and Ulster GP 675R.

“We are very proud to be able to showcase our largest ever exhibition to date and what better model to feature than the Daytona?” said Simon Thrussell, Head of Customer Experience at Triumph.

Selection of Triumph Daytona racers

“You can literally see the prolific progression of the Daytona racing name within this display, its evolution over the years and how it became and continues to be, one of the most successful Triumphs of all time – with an ever-growing fan base.

“We’d like to welcome fans of Triumph and motorcycling to come to the Factory Visitor Experience and see first-hand this fantastic new exhibit, which has been a passion project for the Factory Visitor Experience team to create from the first day we opened. There’s never been a better time to visit our Factory Visitor Experience.”

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Triumph launch new Visitor Experience and factory tour

First published: 03 October 2017 by Rich Newland

Triumph Factory Visitor Experience

Triumph will open a dedicated Visitor Experience centre on November 1, allowing brand fans to get closer than ever to the heart of the firm.

The freshly built venue is an impressive addition to Triumph’s Hinckley factory site, and opens out into the factory itself, providing visitors the chance to see the production line and manufacturing process.

With its own parking area as you enter the factory site, you then walk down the tree-lined Avenue of Legends, which commemorates Triumph’s greatest riders and moments, before entering the new centre itself.

Rather than being an antiseptic factory experience, the new Experience centre boasts a café that’s dripping in Triumph’s 115-year heritage, giving you somewhere to relax with a brew while poring over the mesmerising engine wall and rare memorabilia. And one you’re full of caffeine and cake, you can head into the Aladdin’s cave of Triumph’s life story.

Wall of engines at Triumph Visitor Experience

From an immaculate 1902 ‘No 1’ first model, through to iconic production bikes, race machines, world record-holding streamliners and legendary film bikes – including the actual TR6 used by Steve McQueen for the fence jump in the Great Escape.

Then, as you move upstairs to the modern era there are fascinating insights into the bike development process and factory customs. The Experience centre is split into eight different areas. Bloodline will feature bikes and pioneers from Triumph’s history.

Performance will pay homage to some of the fastest bikes and riders, and includes the 1956 streamliner that took the land speed record and gave the Triumph Bonneville its name.

The Iconic area is dedicated to some of the most iconic bike and riders in Triumph’s history. Alongside the bike used for the famous jump scene in The Great Escape, there is also the Triumph Speed Triple from Mission: Impossible 2.

Old Triumph motorbike sign

The Individuality area displays some of the coolest and whackiest customsied Triumphs around, while the Belonging area is reserved for Triumph owners. The final area, Design, will offer visitors an insight into how a new Triumph gets from the concept to production stage.

There’s also a shop that will stock exclusive Triumph items, and a 90-minute factory tour is available at £15 per person four days a week. The Visitor Experience is open five days a week including weekends.