Controversial safety ad to reach TV

A controversial safety ad will be screened on TV despite the criticism which followed its debut in cinema’s earlier this year.

The advert, paid for by Transport for London Street Management, features a collision between a car and motorcycle, showing the incident from both perspectives. It will be shown on TV across London.

Over £1.2million has been invested in the campaign, which has the backing of the Mayor of London Ken Linvingstone, and Henry Marks, Chief Executive of the Motorcycle Action Group.

” We are fully behind the TfL’s actions to encourage riders to ride defensively and motorists to pay more attention to the rising number of motorcycles on our busy roads, ” said Marks.

The British Motorcycle Federation has been speaking out against the ad, since the cinema version began in January.

” We were extremely unhappy when it was in the cinema. We’re highly concerned with the advert’s contents. In our opinion it’s putting the emphasis on motorcyclists, whereas it should be the emerging driver.’ said BMF’s Richard Olliffe. ” We will be taking action concerning the advert. ”

The advert was released by Transport for London, ” To emphasise to both power two wheeler riders and motorists the need for vigilance and care on urban roads. ” TfL quote a 111% rise in fatalities since 1995. The advert was began showing in cinemas in January, a few weeks before the introduction of congestion charging in the capital.

Read more about this controversial advert by following the link on the right ” Mayor accused of scaring London bikers ” , and post your comments on the News message board.