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Triumph sales jump in U.S.

Published: 18 November 2003

Updated: 19 November 2014

Triumph sales in the U.S. between August and October 2003 were 46% higher than the same period in 2002.

This increase has been helped by new finance programme and the popularity of the U.S.-targeted America and Speedmaster models. And this is before the release of the 2.3-litre Rocket III and cafe racer Thruxton into Triumph’s U.S. showrooms. Anticipation of the two new models is already resulting in more people visiting Triumph showrooms in America.

Mark Brady, Triumph’s U.S. general manager said: " We are also pleased that on several 2004 models, such as the Tiger and Sprint RS, we have already booked more orders than we had originally planned to bring into the U.S.

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