Adrian Roderick has become the new General Manager for BMW in the UK, taking the place of Pieter de Waal.
Roderick, 46, joined the BMW group in 1986 and has worked on the car side and as boss of Human Resources. He succeeds de Waal who is now heading the Sales and Marketing department of BMW worldwide.
"I've been an avid motorcyclists for more years than I care to remember," said Roderick. "I'm very excited about the forthcoming year - and beyond."