Stars help Triumph grow

Published: 04 February 2005 Updated: 19 November 2014

Star buyers are helping Triumph boom. The firm’s commercial director Tue Mantoni told the Daily Telegraph that turnover is up 44% and reckons the unofficial endorsement of celebrity buyers is a key factor in growth.

Prince William has been seen on a Daytona 600, Michael Schumacher has chosen a Speed Triple and Tom Cruise has bought a Rocket III.