Ducati announce most improved dealer at global motorcycle conference

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Ducati has named Alfardan Motorcycle Centre in Qatar as its most improved dealer of the year at the manufacturer’s Winning Again Importer Conference. 

The dealership was chosen as having shown sustained and outstanding business growth over the past year.

Ducati Chief Executive Officer, Gabriele Del Torchio and Distributor Sales Director, Brad Hagi presented Robert Zarzour, Director of Motorcycle and Lifestyles at the Alfardan Motorcycles Centre with their award.

Gabriele Torchio said: “I congratulate Alfardan Motorcycles Centre on this illustrious accomplishment, which is one of the most noted milestones we've witnessed this year.

“In allying for success, Ducati looks for businesses that share similar objectives, brand promise and vision and Alfardan Motorcycles Centre portrays that.

“In a little over 18 months, their team was able to top our global success charts, which make us equally proud, to have them as our partners.”

Alfardan Motorcycles showed astounding sales, no doubt helped by the launch of the Middle East Ducati Desmosedici 16 RR, the world’s first road-going replica MotoGP motorcycle which has drawn many fans from the motorcycle community.

The conference in Milan saw more than 60 Ducati importers from across the world attend.

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Sarah Carnell

By Sarah Carnell