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Would you take business advice from American Chopper star!

Published: 19 March 2009

Updated: 21 November 2014

The short answer is yes.

Paul Teutel Snr invested his retirement fund in creating Orange County Choppers, and since 2002 (with the first showing of American Chopper on TV), his firm has gone from backstreet fantasy to worldwide success.

The Ride of a Lifetime: Doing Business the Orange County Choppers Way’ is a 173-page hardback book detailing how the Teutels got where they are today, and imparts the wisdom of Paul Snr in easy-to-digest chapters that impress his main keys to success (never sell out, take care of your employees, etc).

It’s as much a digest of OCC’s work to date as it is a pure business tome so there really is something for everyone here – from the fledgling specials builder to CEOs – written in a particularly easy to understand way.

The book is available to buy from all good bookshops and www.amazon.co.uk

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