Kawasaki goes into PR overdrive about new Z1000

Kawasaki has obviously spent some serious time getting the press release for the all-new Z1000 written and we were most amused to read some of the official information about the bike.

The Z1000 was officially unveiled on Monday 5 October and can now be seen with full information in the October 7 issue of MCN.

According to the press release Kawasaki says: “Where its predecessor formed the image of an athlete poised to explode out of the blocks, the new Z1000 gives the appearance of an ominous predator feigning sleep – menacing and ready to leap forward without a moment’s hesitation.”

We’re not really sure what that’s supposed to mean.


Seen anything else that makes you chuckle when describing a bike in a brochure or online? We’d love to hear from you.

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Andy Downes

By Andy Downes

Former MCN Senior Reporter