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Bennetts to give away £80,000 worth of biker dreams

Published: 02 June 2010

Updated: 19 November 2014

Bennetts insurance is offering £80,000 of prizes towards biker dreams to celebrate the firm’s 80th anniversary.
From riding down Route 66, to owning a vintage Harley or attending a far-flung MotoGP race event, Bennetts Biker Dreams will award £80,000 worth of prizes to the most deserving applicants in celebration of it’s 80th birthday.

Bennetts Biker Dreams, which launches this week, is open to anyone over the age of 18 and living in the UK.

Entries to the campaign will be accepted until 30th September 2010, with dreams awarded at the end of each month and even beyond the closing date until the £80,000 prize fund is used up.

World Superbike rider James Toseland will front the campaign and will join the judging panel to decide on the most deserving applicants. 

The Bennetts-sponsored rider said, “All bikers have a dream, whether it’s a custom-made set of leathers, riding through America, or getting their hands on a bike they’ve had their eye on for years. 

"Bennetts Biker Dreams is literally giving bikers, or even non-bikers who want to get into riding, the opportunity to apply and have their ultimate biker dream granted.”

“For me, the opportunity to ride down Route 66 would be a dream come true.  I’ve ridden some of the best circuits in the world but I’d love to experience the thrill of making my way down the open road in America. 

"If you like the idea of experiencing your ultimate biker dream, simply visit to tell us your biker fantasy, and you never know, it just might come true!”

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