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MV Agusta and Nike: for when speed is everything

Published: 01 November 2010

Updated: 19 November 2014

Sport products giant Nike’s latest big-money promo for its new range of boots and gloves for American football goes along the lines of ‘speed is everything’.

To underline the ‘speed’ theme, Nike plonked four of its sponsored pro-football players astride four MV Agusta F4 1000s.

The ad on Nike’s homepage features click-touch pop-ups to show wheel spins and high rpm engine noises.

While the ad appears cheesy to us stiff-lipped Brits, it’s good to see motorcycles, especially sports bikes, are still seen to be cool despite their dangers. Good old Nike.

See the advert here

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