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Destination dealer: Drayton Croft Motorcycles

Published: 30 November 2010

Updated: 19 November 2014


Drayton Croft Motorcycles is celebrating taking on a franchise for exotic Italian motorcycle marque MV Agusta with prices starting at £8758. The dealership also has MV accessories and clothing.

The long-established firm is celebrating over 30 years in business and has come a long way since it started in 1978 with a small shop selling used bikes.

Over the years it opened a larger store in Nuneaton taking on the Kawasaki franchise and in 1990 it opened a large store in Hinckley adding Suzuki and Honda franchises.

The firm is now proud to display up to 200 bikes in its Hinckley showroom and with the addition of a new showroom in Leicester it has taken on a further six franchises in the shape of MV Agusta, Piaggio, Vespa, Gilera, Aprilia and Derbi.  

Prices are competitive and there are  currently finance deals to be had on a range of machines – for example 0% on a 2010 ZX-10R.

A spokesman said: “Although the group is large enough to be very professional and competitive we feel we are small enough to retain that all important personal touch.

“The discerning motorcycle rider not only enjoys the visual stimulus of the amazing motorcycle designs but likes to experience the feel of the machine and so to meet this demand we run most models as demos during the season.”

The Drayton Croft half-price sale kicks off today (Wednesday, December 1) and runs until the end of the month – or until stocks run out. Deals include 50% off all clothing and accessories at the large clothing shop in Hinckley.

The dealerships are open six days a week Monday to Saturday and offer a ride-in tyre fitting and MoT service.

All the technicians are factory trained and Drayton Croft offers a courtesy bike service – just make sure you book in advance.

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