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Destination Dealer: Lloyd Cooper Motorcycles

Published: 29 September 2010

Updated: 19 November 2014


MCN’s 2009 Dealer of the Year Lloyd Cooper - Motorcycles Direct has been trading from the same premises in Watford since it was founded in 1900, making it the oldest and one of the most respected dealerships in the UK.

In addition to being the UK’s largest Kawasaki dealer, Lloyd Cooper - Motorcycles Direct also supplies new Suzuki, Honda and Sinnis motorcycles as well as a large stock of quality used machines. They offer a comprehensive after-sales service with factory-trained technicians and free-of-charge courtesy machines.

You’re guaranteed the best price on a new motorcycle, as they check prices across the industry daily, and to make your purchase as straightforward as possible they only quote ‘on the road’ prices so there are no surprises later on.

Deals on offer include Kawasaki’s Versys parallel twin which is up for £4999 and comes with a free set of official Kawasaki panniers which would normally cost you £600. There are also deals on Suzukis and Lloyd Cooper has finance available to help you buy the bike of your dreams.

Visit the store or log on to

Bike hire available
Lloyd Cooper - Motorcycles Direct also now offer a large fleet of motorcycles that are available for hire under the name of

They cover European hire for the latest tourers as well as hiring smaller-capacity bikes ideal for learning to ride on – making it easier than ever for you to get started on two wheels.

All of the motorcycle hire prices include fully comprehensive insurance, VAT, road tax, maintenance, servicing and valeting. Contact the sales team on 01923-221125 for any further information or to book a motorcycle for hire. Alternatively, visit and make your hire booking online.

Lloyd Cooper bikes are even available for film work – previous clients include BBC, ITV1, ITV2 and location shoots for girl band Girls Aloud.
If it’s motorcycling accessories or helmets you need, Lloyd Cooper have this covered with a massive online store – visit Lidsdirect aims to offer the best UK prices on helmets, boots, gloves and many other items, as well as exclusive supply of the new LID range of helmets. Place an order now and you’ll receive a free goodie bag worth £94.

More than just a dealer
Monthly Sunday morning rideouts during the riding season are now a highlight of the local calendar. Riders of all levels are welcome to come and meet the team, go for a ride and enjoy a BBQ afterwards - the rideouts have now finished for winter but will be back soon. Check the website for the latest events.

There’s a very good reason that Lloyd Cooper - Motorcycles Direct have been in business for 110 years – their customers keep coming back!


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