Video: “Stay a hero, stay safe”

Published: 26 May 2011

This new road safety video – released by the Sussex Safer Roads Partnership – is part of the group’s “Stay a hero, stay safe” campaign. The group claims that motorcycle accidents account for 25% of all accidents on Sussex roads.

This campaign aims to reduce overall “killed or seriously injured” incidents by 40%.

In contrast to most safety videos, “Stay a hero, stay safe” focuses on the importance of motorcyclists to their families and loved ones, rather than highlighting the horrors and dangers of biking accidents.

Is it as effective, what do you think?