Ad closing in seconds....

Video: “Stay a hero, stay safe”

Published: 26 May 2011

This new road safety video – released by the Sussex Safer Roads Partnership – is part of the group’s “Stay a hero, stay safe” campaign. The group claims that motorcycle accidents account for 25% of all accidents on Sussex roads.

This campaign aims to reduce overall “killed or seriously injured” incidents by 40%.

In contrast to most safety videos, “Stay a hero, stay safe” focuses on the importance of motorcyclists to their families and loved ones, rather than highlighting the horrors and dangers of biking accidents.

Is it as effective, what do you think?


 

Bauer Media

Bauer Media Group consists of: Bauer Consumer Media Ltd, Company number: 01176085, Bauer Radio Ltd, Company Number: 1394141
Registered Office: Media House, Peterborough Business Park, Lynch Wood, Peterborough, PE2 6EA H Bauer Publishing,
Company Number: LP003328 Registered Office: Academic House, 24-28 Oval Road, London, NW1 7DT.
All registered in England and Wales. VAT no 918 5617 01
Bauer Consumer Media Ltd are authorised and regulated by the FCA(Ref No. 710067)