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Destination dealer: Alpha Motorcycles

Published: 13 October 2011

Updated: 20 November 2014


Essex-based official Yamaha and Suzuki dealer, Alpha Motorcycles has over 100 new and used bikes in stock across its 3000sqft showroom – and some incredible offers on bikes and kit.

Alpha’s Leigh-on-Sea showroom was established in 1999 but before that the firm had nearly half a century of experience in London trading as Cosmopolitan Motorcycles.

The firm constantly updates its website with new offers, and its vast experience and bulk buying of crash helmets, leathers and anything else to do with motorcycling means customers can shop with the confidence of getting the best deal – see the column, right, for the hottest deals of the week.

The store’s location makes it an ideal destination for rideouts from London and beyond. Alpha is only a couple of miles from Southend and just a few hundred metres from the famous cocklesheds at Leigh-on-Sea. The showroom is open seven days a week and the service department six days.

Alpha prides itself on expert service. A spokesman said: “When selling clothing, and especially crash helmets, we find spending a lot of time with our customers measuring head sizes and making sure of a good fit is essential. It guarantees a satisfied customer who will return time and again.”

Alpha stocks Dainese, Alpinestars, RST, Arai, Sidi, Rukka, Kriega and many more top brands with fantastic savings on all throughout the year.

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