Destination dealer: George White Explosive Sale Weekend

1 of 1


The summer biking season is coming to an end and that can only mean one thing… it’s time for the George White Explosive Sale Weekend!

This unmissable event has become a firm fixture on the calendar of motorcyclists across the UK, with thousands descending on the flagship showroom in Swindon to snap up mind-boggling bargains.

This year’s event – which kicks off the Explosive Sale Season across ALL George White stores – will be no exception. At 9am on Saturday, October 29, ALL George White stores will open their doors for the biggest sale yet, with thousands of pounds worth of savings to be had on an enormous range of new and used machines, clothing and accessories.

In addition to the usual mad discounts, George White is introducing an incredible buy-this-get-that-free promotion on selected items and running extra giveaways on a huge range of products – including new and used bikes.

When you’ve shopped until you drop, George White’s Swindon store will also be providing the refreshments and entertainment, with hot chestnut stalls, toffee apples, MCN babes and of course, their legendary hog roast.

What better way to celebrate the end of the season and the kick-start another massive George White sale? Whether you’re in the market for a bargain bike or top-brand kit at crazy prices, this is a day not to be missed. With bikes, helmets, jackets, trousers, suits, gloves, t-shirts, hats and much more on offer, you won’t be leaving empty handed.

The flagship store in Swindon is supported by showrooms and Factory Outlet stores in Plymouth and Torbay and Factory Outlet stores in Bolton and at Donington Park. Following the unmissable event in Swindon, the Explosive Sale Season will continue across all stores.

For more information visit

Read the latest stories causing a buzz this week in News…



The voice of motorcycling since 1955