George White goes into administration

George White Motors, the UK’s leading motorcycle dealer group, has gone into administration this morning, MCN has learnt.

Rumours of the closure began circulating early this morning with suggestions that staff at its dealerships in Swindon, Plymouth and Torbay had been made redundant.

The shock news was then confirmed at around 11am to MCN by owner Steve Gannicott who said the group had ceased trading and had filed a notice of intention to appoint administrators.

George White had established itself to become the UK’s biggest motorcycle dealer with motorcycle stores in Swindon, Plymouth and Torbay selling bikes from Honda, Yamaha, Kawasaki, Suzuki and the Piaggio group and clothing outlets in Swindon, Plymouth, Bolton, Donington and Slough

MCN will be bringing more on this story as soon as we have it. The full story will be in next week’s Motorcycle News, out Wednesday January 25.