Ewan becomes face of Guzzi

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Scottish Hollywood star Ewan McGregor is to star in a new advertising campaign for Moto Guzzi’s all-new California 1400.

The star of Trainspotting, the Star Wars prequels, Moulin Rouge and TV’s Long Way Round is a lifelong bike – and particularly Moto Guzzi (he owns 10!) – fan and will star in a new television campaign called ‘My Bike, My Pride’, filmed recently in Western Australia where McGregor is currently on location for his next film, Son of a Gun.

He said: ”I’m proud to have starred in this advertising campaign. I liked the new California 1400 straight away, from the first time I saw it. Then it surprised me when I rode it.”

The campaign launched last week Europe-wide and will be carried in the press and websites of all the major lifestyle and specialised periodicals backed, it’s claimed, by the highest advertising budget ever allocated by the Piaggio Group for the Moto Guzzi brand.