Daimler announce MV Agusta partnership

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As MCN reported last week, German automotive giant Daimler have announced a longterm partnership with MV Agusta, which includes Mercedes-AMG GmbH acquiring a 25% stake in the Italian bike manufacturer for an undisclosed fee.

Daimler will co-operate with MV Agusta in the marketing and sales department, while Mercedes-AMG will appoint one member of MV Agusta's board of directors.

Giovanni Castiglioni, President and CEO of MV Agusta Motor S.p.A., commented: "MV Agusta and Mercedes-AMG are a perfect brand fit: Two complementary companies that stand for design, high performance and excellence.

"Mercedes-AMG will help MV Agusta to further expand globally and to accelerate our growth. The uniqueness of MV Agusta will further enhance Mercedes-AMG’s leadership in the high-performance segment."

Tobias Moers, Chief Executive of Mercedes-AMG GmbH: "In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG.

"This manufacturer with a long tradition and Mercedes-AMG are connected not only by a long and successful racing history, but also by shared values and goals for the future – allowing the experience of utmost perfection, optimal performance and motorsport technology for the road.

"The cooperation with MV Agusta also underscores the importance of AMG as the sports-car and high-performance brand of Mercedes-Benz Cars. The partnership provides us with an entry into a world of additional high-performance enthusiasts."

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Liam Marsden

By Liam Marsden

Former MCN Web Producer