Daimler to buy stake in MV Agusta

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After months of rumour, denial and whispers an official announcement that German automotive giant Daimler is buying a minority stake in MV Agusta will be made on November 3 according to MCN sources.

Daimler has a variety of brands under the company banner which includes Mercedes-Benz, Smart cars, Setra coaches and numerous other commercial vehicle brands such as American truck company Freightliner. It’s expected Daimler will officially announce the purchase of a stake, believed to be around 30% in MV Agusta in a press conference at the Milan motorcycle show on November 3.

No official statement is being made by Daimler at this stage but there is an official comment of “No comment” from MV Agusta.

Daimler, under the guise of Mercedes Benz and performance brand AMG, had a brief flirtation with Ducati which started in 2011, gave rise to a couple of special editions before Ducati was bought from under their noses by arch car company rivals VW Group using the Audi brand.

The tie-up between the tiny MV Agusta brand and a giant like Daimler makes perfect sense for the famous Italian brand which needs a cash injection to take any future steps towards expansion as it is unable to expand beyond current production levels without making the Varese factory significantly bigger.

Andy Downes

By Andy Downes

Former MCN Senior Reporter