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Ride around Europe and get paid by Harley-Davidson

Published: 18 February 2015

Updated: 11 February 2015

Harley-Davidson has launched a new competition where one winner will be paid £18,500 to ride around Europe for two months and get to keep the £19,000 Street Glide they will be riding while documenting the trip.

The competition is part of the Harley-Davidson ‘Discover More’ initiative launched last year and encouraging people to try a Harley for the first time and will be won by a single winner chosen from across the whole of Europe for the trip starting in May.

Harley-Davidson’s press release states: “Starting this summer, the lucky winner will be required to plan and star in their own road trip adventure, travelling through more than 20 European countries, seeking out the best riding roads in Europe and sharing their experiences through social media and a dedicated website. After a month of preparation and planning, the lucky rider – accompanied every step of the way by a dedicated professional film crew – will travel for two months to document this amazing riding experience.”

The chosen rider will start the trip in May 2015. All candidates are have to apply at and explain why they should be the rider to take on this incredible journey. Closing date for applications is Friday 20 March 2015. The chosen rider will be announced in April, and the planning for this once-in-a-lifetime road trip can begin.

All prospective riders must have a valid European Union passport, a full motorcycle licence, and most importantly, the passion for telling a story that inspires others to consider a similar adventure.

“Last year’s Discover More was a trial run for the 2015 real deal – selecting a single ambassador to show the world just what an incredible experience a trip like this on a Harley can be,” said Harley-Davidson EMEA Marketing Director Mike Johnstone. “Discover More is designed to show how riding the best roads in Europe on a Harley-Davidson® motorcycle is one of the most incredible things anyone can do in a lifetime – and we want to inspire other riders to experience the magic that comes with touring on a Harley.”

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