BMW February sales break records

BMW motorcycle sales in February increased by 14.2% compared to the same period last year with more than 15,000 bikes sold in 2015 so far.

The official figures are 9195 motorcycles and maxi-scooters sold during February with 15,548 sold in total in the first two months of the year. This compares to 8098 in February 2014 and 13,536 in the first two months of 2014. February sales increased by 14.2% to 15,458 vehicles.

Heiner Faust, BMW Motorrad Head of Sales and Marketing: “With 15,458 vehicles sold we have achieved a new record after the first two months of the year. This is a considerable increase in sales of 14.2% as compared to the equivalent period last year. What is more, last month showed the best February sales for the fifth time in succession in the company’s history with 9,195 vehicles sold and an increase of 13.5 %. The main drivers of this success are the continuing high demand for the models we launched in 2014 and the new models of the current season. This spring will again see five new motorcycle launches.”

The new models being launched this year include the S1000RR, R1200R, R1200RS along with the new F800R and S1000XR.