VIDEO: Michelin presents 'The Story of Arch' with Keanu Reeves
Arch Motorcycles' Keanu Reeves and Gard Hollinger talk bikes, passions and take to the track at the legendary Festival of Speed in this cool new video
Watch Hollywood superstar Keanu lark about with business partner Gard Hollinger on their venture of blissfully introducing the world to Arch Motorcycles.
Humour and passion for motorcycles seems to fuel the two charismatic gentleman as the close pals discuss the inspiration behind the company and their experi-mental ideas.
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Keanu also reminisces over asking a reluctant-at-first Gard to partner with the actor to start a custom-bike design business.
The Matrix star continues by stating it was the fact they're going to die which urged him to create "beautiful bikes for the world to see" and respectively encouraged Gard to jump onboard.
You can view the video here.