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Triumph celebrates three years in India

Published: 16 December 2016

Updated: 16 December 2016

Triumph are celebrating three years in India this month, having first launched in the country in December 2013 with a single dealership.

Since the first dealership opened Triumph have sold 3500 models and expanded to 14 dealerships across the country.


We spoke with Vimal Sumbly, Managing Director of Triumph Motorcycles India on the brand's first three years in India.

MCN: How have the first three years of Triumph Motorcycles in Indian been?

Vimal: Triumph Motorcycles is proud to have completed three glorious years in India. We have received an over whelming response and have 3500 proud owners endorsing the unique Triumph experience of bold design and purposeful engineering. The Triumph family in India has grown from a single dealership in Bengaluru in 2013 to 14 dealerships currently across the country and 16 different motorcycle models across five categories.

It is our endeavour to be the leading luxury and premium motorcycle brand in India. We will continue to expand our dealer network in order to make these iconic products available to brand enthusiasts here in the country. 

MCN: What’s been the best selling Triumph in India?  

Vimal: The New Bonneville range, a classic with its timeless style and modern technology, has been our best-selling model here in India. With the love Indian riders have for the classic range of motorcycles this new category of products is truly changing the game within the luxury premium motorcycle industry here in India. 

The adventure bikes are also quite popular with our customers and Triumph has over 90% of the market share within this market here in India. The Daytona 675 is gaining popularity through participation at motorsport events. In fact it has won two national championships back to back. 

MCN: What are Triumph India’s main goals for 2017?  

Vimal: Our key focus for 2017 is to re-enforce our position as a premium luxury motorcycle and lifestyle brand; get more enthusiasts to experience the unique design and technological superiority of our products; expand our dealer network and take the same to 16 key motorcycle markets here in India and introduce new products in to the Indian market.

We want to develop the market here in India by giving riders the power of choice and a host of well curated rider focused training schemes and events. 

MCN: We’ve also seen that Triumph India has curated motorcycle experiences for training sessions with the Triumph Tiger Training Academy and California Superbike School. How have these performed?  

Vimal: For us our products have always been the hero and we treat all our customers like celebrities. It is our endeavour to build unique experiences for all bike enthusiasts and riders in India. We believe in creating a lasting connection with our customers and our dealership staff are in constant touch with customers ensuring they are regularly invited to weekly rides and training programs that would make it fun as well as safe to own a bike here in India.

We also curate events and rides to enable our customers to get most out of their bikes, share experiences and bond with fellow enthusiasts. Some of the other rides we organise on a regular basis in India are the Distinguished Gentlemen’s Ride (DGR) and The Independence Day Ride in association with Smile Foundation which helps educate young girls. As you mentioned we also have regular rider trainings conducted by some of the best riders here in the industry, be it on track through California Super Bike School or the Racer academy or over an off road trail conducted through our Tiger Training academy. 

MCN: Will there be any sort of celebratory event for the three year anniversary?  

Vimal: This year the celebrations kick started with a video called the Triumph Ride Stories featuring a well know Indian celebrity and rider. The concept of the film speaks about how we bond with one another over a good ride. We have some very exciting contests and promotions across all our dealerships and social media pages. We have also tied up with our financial partners for some very exciting finance schemes where riders can pick up their favourite Triumph at a much more affordable price.


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