Triumph announce partnership with Bajaj

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Triumph have announced a partnership with Indian giant Bajaj Auto to produce mid-capacity motorcycles for both Indian and global markets.

The non-equity partnership will enable Triumph to expand its global reach by entering higher volume markets. Currently Triumph only sell around 300 bikes in India.

“We hope to bring to bear upon global markets the individual strengths of the partners including brand position and perception, design and development technology, quality and cost competitiveness and worldwide distribution,” said Bajaj Auto in statement.


Bajaj Auto already own a 48% share in Austrian bike manufacturer KTM and build KTM’s models up to 390cc at their Chakan factory. Just last month, Bajaj Auto’s partnership expanded to include Husqvarna.

It is thought the Triumphs built by Bajaj under the new partnership will also be built at the Chakan factory, and will enter the segment above the small-capacity KTMs.

Both Triumph and Bajaj are remaining tight-lipped on the deal, but an all-new range of smaller-capacity Triumph models could be on the horizon.

As recently as 2013 Triumph were developing their own 250cc models, which were originally scheduled to be launched in 2015 before Triumph halted development of the models. Could we finally see the Street Triple 250 that we spotted all those years ago?

Bajaj Auto no longer the biggest

Eicher Motors, the owner of Royal Enfield, have overtaken Bajaj Auto and Hero MotoCorp as the biggest motorcycle manufacturer in India.

Ten years ago their market capitalisation was just 12% of Bajaj and 6% of Hero but Eicher overtook them both on 31 July.

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Liam Marsden

By Liam Marsden

Former MCN Web Producer