Vanguard celebrate 50 years of the V7 Guzzi

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Vanguard clothing celebrated the 50th anniversary of the Moto Guzzi V7 by creating a limited edition run of the V7 Rider jeans, which also sparked the idea behind the stunning Vanguard V7 custom build. 

Switzerland’s Gannet Design were commissioned to take care of the motorcycle image and pencilled the way that the finished motorcycle would ultimately look before it was tasked to Dutch custom shop, Wrench Kings to see the design come to life.


“We changed the stance of the bike and created a slight forward leaning angle for more sexy proportions and racer look,” said Ulfert Janssen of Gannet Design. “We integrated key design elements of the new Vanguard V7 jeans into the bike, such as the special denim blue, quilted leather on the seat matching the leather patch on the jeans and V logo in the rear light.”


Vanguard V7 modifications

The bike features a specifically designed 2-into-1 custom exhaust and has been made with an exceptional attention to detail that mixes both classic and modern elements. 

The tank is original but was modified to accept the Monza fuel cap and also has a plate that features the Vanguard logo and bike information. The rear cowl was custom made and has a cut out of the Vanguard logo which covers the rear light to clean up the back end.

The subframe was lowered and shortened to set the stance of the bike before being matched up with the new front fairing that lets the lines of the bike flow.

Matching colours

Vanguard V7 colour scheme

The striking blue theme was chosen to match the colour Vanguard’s V7 Anniversary jeans. The pattern of the seat is shared between both the bike and the jeans. Most of the bolts on the motorcycle featured have been anodised blue too, and are the same colour of the buttons on the jeans. 

Ulfert added, “The design is a bit retro fitted and some details throw you back a couple of decades. Yet the overall image keeps the connection to the contemporary donor bike, which gives a feeling of timeless mix.”

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James Archibald

By James Archibald

Former MCN Junior Web Producer