Ducati’s new theme park: Big kids read on

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Time to leave adulting to one side. Ducati are pairing up with Italy’s second-biggest theme park vendor, Mirabilandia to open a new area in its Emilia-Romagna based park that, as you’ve guessed, will be dedicated to the motorcycle marque.

With a 35,000 square-meter area to play with, the park will be getting the addition of a Ducati roller coaster, VR attractions, a simulator and also kids attractions. The aptly named Ducati World will also mark the first time that a motorcycle brand has teamed up with a theme park.


“Ducati World will give visitors a chance to live an exciting journey inside the brand”, said Ducati’s Licensing and Corporate Partnership Director, Alessandro Cicognani. “Thanks to this agreement, together with Parques Reunidos we’re developing the first motorcycle themed area in an Italian amusement park. Mirabilandia’s location, at the heart of the Motor Valley, adds further value to this project dedicated to fun.”

Of course, an area that’s dedicated to a motorcycle brand wouldn’t be worth its salt if it didn’t feature at least a few motorcycles as well. Thankfully, there will also be a showroom that will be dedicated to displaying some of Ducati’s most iconic machines and models, so after you’ve had your fill of the roller coaster, you can go and drool over some top metal too.

There will also be a Ducati themed restaurant for those who are silly enough to eat before riding the coaster, we’re not sure if they’ll provide sick bags if this is the case though. You’ll also be able to top-up your collection of swag too, with a shop dedicated to selling Ducati clothing and accessories.

Hold your horses before you rush to book your tickets for next year though, as the Ducati World area of the Mirabilandia theme park isn’t expected to be ready until 2019. Nonetheless, we’re excited for it and will no doubt see you there.

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James Archibald

By James Archibald

Former MCN Junior Web Producer