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Harley-Davidson to sponsor Barberside 2017

Published: 02 June 2017

Harley-Davidson will sponsor the inaugural Barberside charity event, which aims to raise money for Great Ormond Street Hospital and The Lions Barber Collective, an international collective of barbers committed to raising awareness for the prevention of suicide.

Barberside 2017 begins on July 22 and involves an international collection of barbers and 25 guest riders riding 500 miles from Dundee to London. As well as collection donations en route, evening stopovers will feature barber seminars and after-ride parties. If you would like to be one of the 25 guest riders on the event you'l need to purchase a ticket: Barberside 2017.

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The final leg of the event ends on July 26 in Shoreditch, the home of The Bike Shed, where an evening of fun, food, music and refreshments will follow the final seminar.

Talking about the association with Barbersride 2017, Steven Colling, Harley-Davidson UK and Ireland’s Regional Marketing Manager said: “Riding motorcycles for two great charitable causes as well as fun is very appealing to all riders but especially Harley-Davidson owners who unite en masse just about every week combining freedom of the open road with helping others. Harley-Davidson UK and Ireland is pleased to sponsor Barbersride 2017 and wish great success to Colin Petrie and his hardworking organising team.”

The event was thought up by Harley-Davidson enthusiast and co-owner of famed barbershop Hard Grin, Colin Petrie.

Colin  added:“Bringing my love of bikes and barbering to the road has been a dream event for some time. To have the overwhelming support of such great sponsors, especially Harley-Davidson themselves, is beyond what we could have hoped for and has really taken this ride to the next level."

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