Ducati win two prizes at Concorso d’Eleganza Villa d’Este

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Ducati walked away from the recent Concorso d’Eleganza Villa d’Este show with two prizes for the Ducati Design: the Cafe Racer after it won the Motorcycle Design - Concept Bike and New Prototypes award and the Villa Erba trophy.

The cafe racer concept is based on Ducat's popular Scrambler model and features aluminium bodywork, LED lights, wire-spoked wheels, low-slung exhaust and hand stitched seat.

Ducati also entered a second concept bike, based on the Desert Sled, which took third place in the same category.


Ducati Design Center Director Andrea Ferraresi said: “I am exceedingly proud of such a successful achievement, above all because the other prototypes taking part in the competition were really beautiful. Amidst the many superb looking bikes across all the competition categories, people chose to award our Café Racer with the Villa Erba trophy”.

The Concorso d’Eleganza Villa d’Este has been held since 1929 and is regarded as the world's most exclusive competition celebrating design and style of vintage cars and motorcycles. The show also has a 'Concept Cars and Prototypes' sections for manufacturers to prevent their visions for the future of transport.

BMW regularly unveil concept models at the show, this year unveiling the electric Concept Link. Last year BMW unveiled the R5 Hommage concept and they also used the show to reveal the Concept 90.

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Liam Marsden

By Liam Marsden

Former MCN Web Producer