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Indian market share hits double figures

Published: 01 November 2017

Updated: 01 November 2017

While iconic American motorcycle brand Harley-Davidson have been struggling with their sales in 2017, their countrymen at Indian have seen the exact opposite, with a 16% increase in sales in the third quarter of 2017.


The increase means Indian have reached double figures in market share for the first time, up from 3% last year, despite the American market for bikes above 900cc decreasing overall. Polaris Industries, the company that owns Indian, posted a net income of $82 million - up 152.6% on last year. Polaris say the release of the Chieftain Elite, Chieftain Limited and Roadmaster Classic models all helped to the success.

Indian's 2017

As well as the three new models mention above, Indian also released the Scout Bobber this year, which Chief Road Tester Michael Neeves was impressed with when he rode it at the launch.

The firm also unveiled their 10-strong 2018 range of bikes back in July.

Indian's success hasn't just been limited to the road, either.  Indian returned to AMA flat track racing this year and absolutely dominate the series. Their team of three riders clinched the top three spots in the championship. Over the 18 race season, there were only four races that finished without an Indian rider crossing the line first.

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