South West super-dealer, Crescent, will open a flagship Yamaha dealership this weekend, June 29-30, as the Dorset-based business re-introduces their third site under the Crescent name with the launch of a new 'destination Yamaha' store. The Verwood site further underpins Crescent’s stronghold in the region, complementing their two existing franchises in Southampton and Bournemouth.
The opening of the modern and innovative showroom marks a substantial investment in the local area and sits perfectly alongside their existing race facility, which is the home of the Pata Yamaha WSB team.
Following an extensive refurbishment, the showroom will be packed full of up-to-date interactive digital elements promoting the Yamaha line-up, while the real attraction for most visitors will be the brand’s range of motorcycles. The dealership will also retail a huge selection of official Yamaha apparel and motorcycle clothing and accessories. Aftersales and workshop facilities have also been upgraded as a key part of the programme and boasts the latest diagnostic machinery, Yamaha approved technicians and performance-enhancing facilities – as used by the race team.
The open weekend promises a special guest appearance from Pata Yamaha WSB rider Alex Lowes, exclusive tours of the race facility (limited spaces; to book, email WSBK@crescentmoto.uk), a wheelie simulator, competitions to win VIP hospitality tickets to the World Superbike round at Donington Park or BSB tickets to Thruxton, live MotoGP from Assen and BSB from Knockhill, product displays from Alpinestars, Shark, Arai and Muc-Off, giveaways and much much more…
During the launch, guests will have the opportunity to view the entire Yamaha catalogue in all its glory including scooters, lightweights, tourers, competition, adventurers and supersport models. Plus, the chance to demo ride the amazing, brand new three-wheeled Niken.
Find out more on the Crescent website, or visit them on Facebook, Twitter and Instagram: @crescentmoto.
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