Triumph launch Ride Out to Help Out campaign

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Triumph and some of our best known biking celebs have launched a scheme to get Britain biking.

Star names, including Olympic cyclist Victoria Pendleton and TT racer Maria Costello MBE, are urging riders to nominate and visit small businesses such as biker cafés as Britain recovers from Covid-19.

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Ride Out to Help Out aims to highlight and celebrate British biking destinations and to encourage riders to them to help them get back on their feet.

To launch the campaign, Triumph dealers and the brand’s ambassadors including cycling gold medallist Pendleton, British and Irish Lions rugby star George North, racer Costello MBE and TV architect George Clarke have been nominating their favourite spots.

Gold medalist Pendleton is backing the campaign

So far, London’s Bike Shed, the Super Sausage Café in Northants and Ryka’s Café in Surrey, along with Koti Autotalli, Oxon; Oily Rag and Woodchester Mansion, Gloucs; East Coast Gelato, Hunstanton; and Baffle Haus in Pontypool are among the nominees, but there’s dozens more, a full list of which is available here.

Now Triumph are looking for more nominations for favourite destinations. Motorcyclists can suggest their best-loved locations by either registering the venue on the website or by simply sharing it on social media using the hashtag #RideOutToHelpOut.

All those nominated will then be further promoted via Triumph’s website and social media channels.

The Ride Out to Help Out campaign is underway

"The last 18 months have affected us all in many ways," said Devron Boulton, Triumph UK & Ireland General Manager. "Now that we’re able to ride freely with friends again, the Ride Out to Help Out campaign is a fantastic way of encouraging more bikers from further afield to visit the hidden gems that have been nominated. It’s time to grab our helmets and show our support."

The website will remain live into 2022 in order to allow riders to "saddle up, discover and share places to ride in their surrounding areas and across the UK."

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Phil West

By Phil West

MCN Contributor and bike tester.