BSA aim big with new UK distributor

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BSA has announced a new UK and Eire distributor, alongside a new visitor experience. The historic brand was bought by Indian automotive giant Mahindra in 2016 and unveiled its first all-new bike, the Gold Star, last December.

Now, in what the firm calls ‘another step toward bringing the new BSA Gold Star back to the streets’ Lukas Distribution has been appointed to help build a new dealer network from a new 100,000sqft HQ near Coventry. In addition to being a distribution hub, the facility, just 18 miles from BSA’s original factory in Birmingham, is also set to become BSA’s new UK home, aiming to offer something similar to Triumph’s Visitor Experience in Hinckley, with museum, café and more.

BSA Gold Star

While the name Lukas Distribution is new to most, the company is helmed by Luke Gregory, who has developed and nurtured motorcycle dealer groups and brands throughout the UK for the past two decades.

His business operations include Lloyd Cooper Motorcycles, the oldest motorcycle dealership in Europe. Trading from the same premises since 1900, Lloyd Cooper Motorcycles has had a long and successful relationship with BSA, having been a BSA authorised dealer from the beginning of production in 1910 until manufacturing paused in the 70s.

Gregory is also the mastermind and driving force behind the hugely successful Global Moto group, which includes the multiple MCN Award-winning Colchester Kawasaki, Clay Cross Kawasaki, Northampton Moto as well as Lloyd Cooper Motorcycles/Motorcycles Direct.

MCN grabbed a first blast on the new BSA Gold Star just last week at the Goodwood Festival of Speed, noting that: “The package is convincing, with a balanced feel, neutral handling, smooth throttle response and intuitive controls. It looks authentic too, with retro styling inspired by BSA’s past glories and good detailing. Whilst the 45bhp output makes it A2 licence compatible, it isn’t going to set any speed records – especially when the bike has a claimed weight of 213kg with fuel. The old-fashioned analogue speedo reads to 130mph, and the tacho to 10,000rpm, but claimed peak power is produced at 6000rpm, and the most we saw on the speedo, rushing up the final section of the Goodwood course, was 80mph.”

Ashish Singh Joshi, CEO – Classic Legends, and Director of BSA Company Ltd, commented: “We’ve been working behind the scenes to find the right distributor who shares our passion and understands just how special the brand and its motorcycles are. Luke’s extensive industry experience, drive, and determination made him the perfect partner for us in the UK and Ireland. Renewing a relationship that started over 110 years ago with Lloyd Cooper Motorcycles feels very fitting as we write the next exciting chapter of our history.”

BSA Gold Star

Luke Gregory, Managing Director of Lukas Distribution, added: “This is just the beginning of the revival of one of the world’s biggest motorcycle manufacturers. BSA is an amazing brand with a huge history, and we’re excited to be working with a team of people who have welcomed us so warmly into the BSA family. We’re looking forward to using our expertise in the motorcycle industry over the past two decades to build the UK’s best distribution company and dealer network. Our new distribution HQ in Coventry will be a real destination for every type of motorcyclist with the latest models, a heritage museum, and an on-site café, which is as close as it gets to where BSA started.”

BSA Gold Star

Lukas Distribution say they expect units to start flowing into distribution in late August / early September this year, and MCN will bring you a definitive full first test of the new Gold Star in the coming weeks.

Dan Sutherland

By Dan Sutherland

News Editor, sportsbike nut, and racing fan.