Cake rises again | Electric firm returns with new Norwegian backers following bankruptcy

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Lightweight Swedish electric brand, Cake Motorcycles are back in business, having previously filed for
in February 2024.

The electric motorbike brand was snapped up by Norwegian car retailing business, Brages Holding AS – who purchased the company in March alongside Cake’s intellectual property.

“As a car retailer in Norway, we have witnessed how fast the electrification shift can go when people
set their minds to it,” Brages owner, Espen Digernes said. “Now, we believe the transformation in the
micro-mobility sector will accelerate as well. Not only for motorbikes, but also for scooters, mopeds,
and electric bikes.”

Cake's new owners

Brages plan to use their sales experience to establish a robust dealer network for Cake, also claiming
to have drawn up a business plan with ambitions of leading the premium electric two-wheeled
sector. Leading the team developing new products will be Petra Färm, previously the Chief Technical
Officer at Cake prior to folding.

Launching their first model in January 2018, current model ranges include the Kalk and Bukk small
enduros, plus Makka, and Ösa quirky commuters.

“The original journey of Cake was on the brink of success. However, there was obviously a need to
pivot in certain strategic areas, and I believe there is great potential now in making these changes to
evolve Cake into a profitable company,” Färm said.

The new owners checking out Cake models

“When we began scouting for members of the new core team, we discovered that there was still so
much love and passion for the brand.

“Our products are built to last; every detail, down to the smallest component, is carefully engineered
and thoughtfully designed. Cake is a strong brand with immense appeal and premium products. We
have everything we need to be an important player in the transition to more sustainable urban
mobility solutions.”

Cake’s Stockholm headquarters and shop have now reopened. MCN approached the firm regarding
plans for the UK, and they are yet to comment.