From Varese to Plymouth | MV Agusta expand dealership network with new South Downs showroom

The West Country is set to gain an official MV Agusta dealership, as Plymouth based Macpherson Motorcycles open their doors to customers on June 20. 

A public grand opening is set to start at 4pm on the launch day, with Prosecco offered upon arrival alongside a handful of MV branded freebies. 

Two MV Agusta motorcycles in Macpherson Motorcycles showroom

The event will run until 9pm and gives fans a chance to see MV’s full line-up of bikes, with plans to also showcase the new LXP Enduro Veloce pencilled in too. 

That’s not all however, and as well as being the only MV dealer in the area, the business will be the sole Ruroc retailer in the region and will be giving one lucky guest a free lid, just for coming along. Visit for more.