Pierer purchase more of MV Agusta | Austrian group snap up 50.1% stake in exotic firm

KTM owners Pierer Mobility Group have increased their stake in boutique Italian brand MV Agusta, moving from their existing 25.1% wedge to a larger 50.1% ownership.

Announced late on Friday, 15 March, the Austrian brand now hold the majority stake in the company and have moved in a member of their executive board, Hubert Trunkenpolz, as a new CEO and Chairman.

Former CEO Timur Sardarov will remain as Vice-Chairman, a brand ambassador and consultant – following a successful five year plan with the Schiranna company, introducing new models with a focus on quality and reliability.

“MV Agusta embodies passion and a unique sense of romance that captivated me, a seasoned entrepreneur, from day one,” Sardarov said. “The personal challenge of guiding the company out of crisis and steering it towards success through innovative business strategies, team expansion, and new product developments has been conquered.

“It is an honour to play a role in shaping MV Agusta’s legacy. Over the past five years, both the company and I have evolved significantly. Our growth together is a testament to the transformative journey we’ve shared.”

Alongside KTM and half of MV, Pierer also own Husqvarna, GasGas, and WP Suspension. They also cover European parts supply and distribution for Chinese brands CFMoto and, more recently, Zeeho.

Exactly what this latest move will mean for MV Agusta remains to be seen, however it should help to improve quality control, parts, and availability.

According to a post on Sardarov’s Instagram page though: “the headquarters and the team will continue their work without any changes.”

It could also mean further assistance with new model development – with their incoming LXP Orioli three-cylinder adventure bike already benefiting from development in America alongside KTM’s testing team.