MV Agusta switch it up: Boss confirms first electric model ‘within the next six years’

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MV Agusta CEO Timur Sardarov has confirmed to MCN that the Varese firm will begin research into electric models next year, before revealing their first plug-in by 2027.

Six years may seem a long time, especially as only last month Triumph revealed their TE-1 electric super-naked concept and Honda, KTM, Piaggio and Yamaha all signed an agreement to create a ‘swappable batteries consortium’ but Sardarov says more research is required before producing a product fit for MV’s clientele.

"We will start working on the electric products from next year onwards, but it’s going to be more of a study on how to get there," Sardarov explained.

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"According to our research, performance motorcycles are still the category we belong in and we’re still at least five to seven years away from introducing something that makes sense in terms of brand DNA, performance, weight and the power density."

Although not yet starting the development process and refusing to be drawn on the design and genre of any proposed models, Sardarov did confirm that we would see the first bikes within the next five to six years. But how is such rapid growth possible?

Sardarov explains: "We have a lot of engineering knowledge and MV Agusta’s ratio of engineering employees is the highest in the industry," he told MCN. "About 25% of the workforce is a part of research and development. No other company has that."


MV Agusta boss Timur Sardarov promises 950 adventure triple for 2023

First published on 23 April, 2021 by Dan Sutherland

MV Agusta CEO, Timur Sardarov

MV Agusta CEO Timur Sardarov has confirmed the Varese brand are developing a new 950cc triple for 2023, ready to power a new adventure machine.

"Our closest [to market] product is a 950," Sardarov told MCN in an exclusive interview last week. "It’s a brand-new platform, with a brand-new engine that is already in testing and will arrive in the last quarter of next year, with a model year of 2023."

The platform, which would currently sit between the firm’s smallest 798cc triples and largest four-cylinder 998cc super nakeds, is set to be housed within a number of genres, also including nakeds and sportsbikes. Development is said to already be underway on the adventure model ahead of an official release towards the middle of 2023.

"It will represent all of the knowledge of MV Agusta and the pinnacle of our engineering capabilities," he continued. "It will have a lot of smart features in terms of the way the engine performs, delivers power and its torque curve.

"For us, it’s quite a big milestone. There’s nothing like this available on the market. It will come in two variants: more power, less torque and less power, more torque."

What if you don’t want a triple? Well, for those craving more power, Sardarov also promised a new addition to the Brutale 1000 super naked line-up in the coming months, but wouldn’t be drawn on the details at this stage.

"We started manufacturing the Brutale 1000 RR 18 months ago as a brand-new product. We will see an expansion of the line-up and the presentation will happen in May.

"From this month I think all of our products are Euro5, including the 1000," he added. "We’re introducing another variant for the 1000cc naked bikes that you will see very soon. This platform is going to be evolved further going forward."

Timur Sardarov in the MV Agusta factory

Although there are no details at this stage, with prices currently starting at just shy of £30,000, we’d hope the next one is slightly more affordable, to bring it in line with its mainstream rivals.

It’s not all about bigger bikes though and after pulling the plug on their 675 machines earlier this year, due to production costs, the CEO alluded to the development of yet more new models.

"We’re working on a smaller engine platform and working on one engine in particular that has a very different propulsion approach. We have three working technological platforms currently in development."

But how is a relatively small Italian company like MV managing to devise so many new models in the midst of a global pandemic? Sardarov explains.

"MV Agusta is a company used to crisis management, so for us one crisis, another crisis is not a problem. That’s actually one of the advantages of MV Agusta because it’s quite flexible in terms of adjusting to the reality."

He continued: "The pandemic actually played in favour of MV Agusta because it put everyone else in crisis and the bigger the company, the less flexible it is in what it can and cannot do. So, for a small company it’s a small problem and for a big company there are big problems.

"We basically grew close to 80% from 2019 to 2020 with very good retail numbers. This year, we’re going to grow another 60%."


MV Agusta's bold new future: Timur Sardarov interview Part 2

First published on 10 July, 2020 by Ben Clarke

MV Agusta have big plans, including electric bikes, but they’re not shying away from the machines they’re best known for. At the start of June, they unveiled a signature one-of-one special edition Brutale 1000 RR for a customer, but speaking to MCN, MV’s owner admits the future lies elsewhere.

"I completely understand that the future belongs to more environmentally friendly ways of transportation but every brand needs to choose this path in its own time," says Timur Sardarov. "Cagiva will be back, Cagiva will be electric. It will focus on urban mobility and we will see something within the next 24 months."

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The Russian businessman, who’s been at the helm of MV since 2018, believes that electric power is ideal for commuting or nipping around a city centre but is not ready to be used in the kind of high-performance machines that carry the MV Agusta badge admitted that MV itself is five to seven years away from presenting new machines in the electric mobility market because they intend to develop everything in-house.

MV Agusta Brutale 1000 RR ML

"25 per cent of our employees are engineers who work in the R&D department and we are proud of it. We have a long history of doing things first, of being on the edge of technological integration. Electric bikes are no exception… Our bikes are built from the best components and the same will happen when we choose to go electric."

Looking slightly closer to home though, MV are keen not to immediately shed their petrol powered roots, especially after the success of the Superveloce 800.

"We will continue expanding this category with the same principle of having the best performance blended with a retro feel," adds Sardarov. "Usually, scramblers and flattrackers are not just a retro-styled product but also perform the same way.

"We are working on this type of product but I cannot say when we’re going to bring it to our customers because we just don’t want something that’s popular, we want something to represent MV Agusta."


New F4 coming, but not yet: MV Agusta owner Timur Sardarov on superbikes, Norton and affordable new models

First published on May 28, 2020 by Ben Clarke

Setting aside the last few months of lockdown, MV Agusta have been enjoying a period of relative stability. The company are going well under the ownership of Timur Sardarov – a finance expert with a love of hyper machines. With the brand celebrating 75 years, we spoke with him to discover what he’s got up his sleeve.

But first – the elephant in the room. Like most businesses, MV Agusta were forced to suspend activities because of the coronavirus pandemic but they were also one of the first to get going again, although Sardarov says it was their actions, rather than their small size, that saved the day.

"There is no difference between being public and being private, between small and big companies during a health crisis," he told MCN. "We were very proactive in managing safety protocols and implementing all the right procedures for the government checks that allow us to open. We followed the safety measures and we’ve been very proactive with our unions and our employees to open quicker than everyone else."

MV Agusta CEO, Timur Sardarov

As a brand known for building luxury models, some had MV down as a possible buyer for Norton but this was never really on the cards.

"When we heard about Norton filing for bankruptcy, we just expressed interest to see what was available from the assets, but we were never seriously interested and we never put in any bids. MV Agusta itself just came out of crisis and for us it’s very important to have a focus on our important and iconic brand."

And part of that focus revolves around their deal with Loncin to build small capacity models for the Asian market in China. Sardarov has been critical of the way previous owner AMG failed to protect the prestige of the brand, but he says that it’s different this time around.

"Right now, MV Agusta for the first time in its history has its own plan. There’s no big industrial group or investors or a different motorcycle brand that the company belongs to.

"Due to globalisation, no one can produce small capacity performance motorcycles in Europe. We would like to do it but it’s impossible, we would be uncompetitive."

And what about the very high performance end of motorcycling? "Our F4 platform has been discontinued and we will come back to this no sooner than in five years time. Then we will enter back into the superbike series as well."

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Dan Sutherland

By Dan Sutherland

Senior Writer (motorcycling), sportsbike nut, currently riding a FireBlade