The ABR Festival is 'Glastonbury with motorcycles and posh toilets' for bikers | 2024 event preview

The annual Adventure Bike Rider (ABR) Festival is returning to the grounds of Ragley Hall for 2024 and promises to be bigger and better than ever.

The Warwickshire event will take place between June 28-30, giving visitors the chance to try the latest new adventure bikes and off-road motorcycles, as well as enjoy live music, and talks from some of the best motorbike adventurers from around the globe.

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“This is our fifth Adventure Bike Rider Festival at the magnificent Ragley Hall, and I can’t wait to open the gates and welcome our 15,000 guests,” ABR Festival Chairman Alun Davies said. “With such a huge range of riding, music, and festival attractions on offer plus an emphasis on top quality facilities, perhaps the best description I’ve heard of the festival is that it’s ‘Glastonbury with motorcycles and posh toilets.’ I’m happy to accept that.”

One of the big draws to the festival is the chance to ride off-road, with this year’s event featuring 40km of continuous trail riding potential – designed for riders of all skill levels. Those that don’t want to ride their own bikes, or fancy heading out on the surrounding roads can also sample the latest new metal from 29 manufacturers.

This includes  Aprilia, BMW, Ducati, Harley-Davidson, Honda, KTM, Kawasaki, Suzuki, Triumph, Yamaha, and more. There will also be a range of food vendors, plus more than 140 exhibitors and trade stands to look round.

Also included will be guest speakers, with over 60 talks taking place across four stages. Guests include Elspeth Beard, Nick Sanders, Adam Riemann, and Kinga Tanajewska – plus Dakar Rally finishers Patsy Quick, and Llewellyn Pavey.

Full weekend tickets are on sale now for £159, with free tea and coffee available each morning. Thursday VIP tickets can be added for an additional £69, with Friday and Saturday day tickets costing £75. Visit the ABR Festival website for more.