Record-breaking BMW sales put Germans on top

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BMW UK has announced record sales for the first three months (2010). BMW sold 1539 bikes – double the amount sold in the same period in 2009. BMW sales were up by 40% in a motorcycle market that is down by 20% compared to 2009.

A second round of celebratory drinks is on the cards for the Germans with the news that 380 BMW’s were registered on the 1 March 2010, the highest figure achieved for BMW in a single day.    

Champagne should also flow freely in the knowledge that March also saw four BMW bikes feature in the top five best-selling machines over 125cc.

The big success is the S1000RR – the 999cc in-line four-cylinder superbike – with 385 sales in March, making it that month’s #1 selling sports bike.

The revised R1200RT tops the touring bike list, closely followed by the K1300GT in second place – the combined sales figures sees BMW net a 40% share of the touring market. The new DOHC R1200GS models topped the ‘adventure sports’ list.

BMW Motorrad UK’s general manager Adrian Roderick explained BMW’s new year success: “We have the most dynamic and exciting range of motorcycles we’ve ever had and we are delighted that the buying public think so too. The S1000RR has been phenomenally successful.”

Trevor Franklin

By Trevor Franklin