Are you young? Would you buy a Kawasaki W800?

Kawasaki has revealed they expect their new W800 retro to attract younger buyers.

Kawasaki's Martin Lambert told MCN that, surprisingly, their research showed the Triumph Bonneville-rival would be popular with under 30s as well as older classic fans.

The research has been backed up by experience, said Lambert: "I've spoken the Kawasaki UK field sales team to get a flavour of the demand for the W800. They said that dealers are reporting a surprising number of younger riders who think it's 'what a real motorbike should look like'."

So what do you think? Can the W800 tempt younger riders onto bikes? While you're pondering, have a look at the Japanese marketing video for the W800.

It's aimed at under-30s and – as far as we can make out – suggests the path to true love is guaranteed by a 773cc retro parallel twin and a cabbage.

Read the full story in MCN, out Wednesday March 9

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John Westlake

By John Westlake