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Poll: What puts UK Fireblade buyers off ABS?

Published: 17 July 2012

Updated: 20 November 2014

Quick question for you: how many new Fireblades were sold in Germany without ABS last year? Answer: none. Every single one bought was the ABS-equipped model.

For Britain, 35% of Blades had ABS, in France it was 20% and in Italy and Spain it was just 5%. Setting aside the racial stereotypes for a moment, let's concentrate on the UK, and consider why 65% of Blade buyers opted out of ABS…


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