Matchless is back

Iconic British firm reignited with new Model X Reloaded.

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Matchless is a name which has long been missing from the roll call of active motorcycle manufacturers, but recent patent applications and statements of intent from the current owners promised that a new model was under development – and MCN has gained access to exclusive details of the new bike ahead of its expected launch at the Milan motorcycle show in early November. 

Having been the leading British manufacturer, and the catalyst for the once enormous superpower that was AMC (Associated Motorcycle Company: Matchless, AJS, Sunbeam, Indian and Norton), Matchless effectively ceased to exist in 1966 (they thought it was all over, and it was). But the rights to the brand were purchased by the Malenotti family – of recent Belstaff fame – in 2012, and used on a new clothing line called Matchless London, managed by Michele Malenotti, in the spirit of the original clothing division of Matchless formed by the founder Henry Collier in the 1930s.

And now the firm is moving from clothing to bikes, with the expected launch of its first new bike, the Model X Reloaded, a design inspired by the legendary Model X originally built over 80 years ago. Reloaded has been designed by renowned industry stalwart Franco Malenotti, along with the Matchless design team.

Designed to embody the much of the spirit and tradition of Matchless, Malenotti even consulted the descendants of the original founder to garner their approval for the new bike, which uses a 1916cc S&S motor at its heart.

While the styling is evocative of a bygone age, the design detail and technical solutions are anything but. The closer you look, the more the design strengths reveal themselves. The most obvious of the unique features are the dual controls, allowing the rider to have their feet firmly beneath them for spirited riding, or stretched out feet-first, without needing to make any adjustments. The seat unit can be moved up or down (from 740 to 800mm) to match peg choice to leg position, while the bars are also adjustable for height and angle. Nice touches include the tank-mounted dials, mini shock absorber for the ‘floating’ seat, underbelly rear shocks, and a 12-piston single front brake caliper.

We’ll have to wait for the official unveiling, expected to be at Milan on November 6, for an indication of the price and availability of the new Model X, but we would expect the bikes to be available in 2015, and to be priced in line with other relatively low-volume bikes entering this part of the market, putting the Reloaded somewhere north of £30,000.

Key highlights


American firm S&S will be supplying the 1916cc motor for Model X. The air-cooled V-twin will have pre-unit construction with chain primary and final drives.


Just a single disc up from, gripped by a Discacciati 12-piston caliper with forced air-cooling. The rear is also a single disc, this time with a 6-piston caliper by the same firm.


The material isn’t mentioned in the spec, but we’d assume the sectional frame to be of steel construction, while the main bridge section also doubles as an oil tank.


The single seat, and the suspended section it sits on, slides up and down by 60mm, giving a seat height of 740 to 800mm. There appears to be no possible provision for a pillion. Note the cute underslung monoshock to add some bounce to the perch.


The face of the large central bar-mounted binnacle isn’t visible in these images, but we’d assume this to be an analogue Smiths-style unit, possibly incorporating a digital readout. Four further dials are mounted on the top of the broad tank.


There is clear provision for both feet-under, and feet-forward controls on Reloaded, each being permanently linked and apparently adjustable, thus giving the rider an instant choice between riding stances.


The fork is a Castle type unit, mimicking the original Model X. It’s unclear whether the springs will be visible on the actual bike, or it the cut-outs are purely for illustrative purposes. The rear suspension is ‘pull type’ operating two under-belly shocks.


The front tyre is a fat 130/90 R16, while the rear sports a 200/55 R17, both running Borrani rims, and clearly aimed more at cruising than any pretentions of sportiness. The tyre choice hasn’t been disclosed, and there’s no hint from the drawings.

The Facts
Matchless Model X Reloaded

  • Engine: 1916cc, air-cooled V-twin
  • Frame: Steel monocoque, integral oil tank
  • Fork: Castle type with shock absorber
  • Rear shock: Twin underbelly pull-system shocks
  • Front wheel: 130/90 R16
  • Back wheel: 200/55 R17
  • Front brake: 12-piston caliper, single disc
  • Rear brake: 6-piston caliper, single disc
  • Seat height: 740-800mm 
Richard Newland

By Richard Newland