Ducati on the march: Seven new models expected after record results

Ducati are aiming to go from boom… to bigger boom, with the announcement of record revenues and plans for seven 2023 model unveilings, starting September 2022.

Following the biggest-ever attendance at the recent World Ducati Week, the Italian marque have not only revealed record sales revenues for the first half of 2022 but are already pushing for further growth with a series of premieres of new models commencing from September 2.

Although the exact nature of these bikes is secret, Ducati have given some hints with the titles of each premiere and MCN expects a new Scrambler, a more off-road Multistrada or Desert-X, a new track-orientated sportster and, perhaps, even Ducati’s first electric bike.

The latest figures give every reason for confidence. In the first six months of 2022 over 33,000 bikes were sold, the best-selling being the Multistrada V4, which resulted in revenues of £452million.

A mystery premiere entitled ‘The Unexpected’ takes place September 2. This will be followed by: ‘Ready for More?’ (a bigger Monster, perhaps?) on September 15; ‘Unlock Earth’ (an off-roader?) on September 29; ‘This is Racing’ (undoubtedly a track-orientated machine) October 7; ‘Push Forward’ on October 20; ‘Dare to be Bold’ for October 28 and then ‘Next Gen Freedom’ (maybe something electric?) on November 7.

All will then also be on display at the EICMA trade event in Milan, which opens the very next day, November 8. Watch this space – MCN will bring you news on all the latest models as they arrive.