Airwaves announce ‘Airwaves Pro’ line up
Sponsors of the British Superbike GSE Racing Ducati team, Airwaves, has unveiled a line up of motorsport personalities as part of their ‘Airwaves Pro’ line up.
The UK’s number one prospect in the FIA World Rally Championship, Matthew Wilson, and Team GBR A1GP World Cup Team Principal Katie Clements also stand alongside the BSB stars in the Pro team.
Marketing Director for Wrigleys, Toby Baker, explained the Airwaves Pro idea.
He said: “Motorsport is of a high interest to many of our consumers and has close brand values, so fits perfectly with our ‘KICK IT UP A GEAR’ brand vision.
“It’s also a diverse sport and we feel we have a great mix of Pros that will engage and excite our consumers.
“The Airwaves Pro campaign will be supported with high profile media partnerships and PR activity, to showcase the Airwaves Pro and also provide numerous enablement opportunities for consumers to ‘live their dream’.”
TV channel Dave, Virgin Radio and Top Gear are all secured media partners to support the Airwaves Pro campaign.