RST Clothing to become major TT sponsor
British motorcycle clothing manufacturer RST will replace Dainese as the official safety partner of the Isle of Man TT. The clothing company will also become an official sponsor of the event, with the opening race of the event becoming the RST Superbike TT.
They will also be releasing a range of TT-themed clothing, which will be on sale from their pop-up shop at the TT Grandstand as well as from a range of dealers. The TT travelling marshal team will also be outfitted in RST clothing.
The deal replaces Dainese, with the Italian firm being the clothing of choice for a number of years. But with a new restructuring coming at Dainese following a sellout of the firm to a private equity firm, this may be the opening steps of a change in direction internally.
Jonny Towers, RST Sales and Marketing Director, commented: "RST has already been working closely with the Isle Man TT team as the safety partner for the 2013 and 2014 Classic TT Races. We are tremendously excited to take this relationship to the next level now being safety partner for both the TT and the Classic TT." "As RST goes from strength to strength, being the UK’s number 1 motorcycle clothing brand, and with huge growth around the world, the Isle Of Man TT is the perfect showcase to raise the brands profile on a global scale. This is an important milestone for RST and we are extremely proud to be associated with such a prestigious and historic event. We look forward to a long and fruitful partnership with the TT."
David Cretney, MHK, Political Member, Isle of Man Tourism and Motorsport, added: "RST is a premium brand and we are delighted to welcome them into our portfolio of commercial partners. Their support will enable us to grow and develop the TT Races worldwide and is a reflection of the continuing growth and interest in the TT Races."